01 / LONG-FORM
Dedicated YouTube Reviews
In-depth, real-world product testing that explains the details, shows the product in action and helps viewers make confident decisions.
Creator partnerships · Canada · Worldwide campaigns
Real-world content.
Performance without
the premium price.
I’m Henry — a cyclist, triathlete, dad and creator helping everyday athletes discover gear worth buying. I turn real training, commuting and race-day experiences into useful stories and compelling brand content.
Product reviews · Short-form video · UGC / ad creative · Multi-platform campaigns
11K+YouTube subscribers
460K+YouTube views in 28 days
5.6K+Instagram followers
2.7K+TikTok followers
Who I am
Built around real life, not just the unboxing.
I create from the perspective of an everyday athlete balancing a full-time career, family and endurance sport. I ride, train, commute and race with the products I talk about, then share what I learn in a way that helps people make smarter buying decisions.
My audience is interested in cycling, triathlon, useful technology and getting strong performance without overspending. That makes my content a natural fit for brands that want to demonstrate real product value.
Ways to partner
Content built for your goals.
From creator-led storytelling to ready-to-use ad creative, campaigns are tailored to your product, audience and objectives.
02 / SHORT-FORM
Shorts & Reels
Fast, engaging vertical videos built around a clear hook, practical demonstration and memorable takeaway for the audience.
03 / BRAND CREATIVE
UGC & Ad Creative
Authentic product videos for brand-owned channels and advertising, designed to feel relatable while keeping the product story clear.
04 / CAMPAIGNS
Multi-Platform Packages
A coordinated campaign across YouTube and short-form platforms, with messaging adapted to each format.
05 / PARTNERSHIPS
Long-Term Ambassadorships
Ongoing product integration and repeat storytelling for brands that want to build familiarity and trust over time.
06 / CUSTOM
Concepts Built Around Your Product
From commuting and training to race day and family life, we’ll find the most natural real-world story for your product.
Content examples
Useful stories. Real testing.
A few content directions that show how a product can become part of a story rather than a conventional sales pitch.
Cycling · Storytelling
What a year of bike commuting taught me
A personal, relatable angle connecting a product to everyday use and a real cycling lifestyle.
Cycling · Product review
Budget carbon frame, real-world testing
Practical evaluation focused on value, performance, trade-offs and who the product is right for.
Training · Technology
Setting up your indoor training gear correctly
Helpful demonstrations that solve a specific problem and build trust with a gear-savvy audience.
Endurance · Everyday life
Training, commuting and family life
Products shown in context, with an authentic perspective on fitting sport into a busy life.
Want to see specific examples and performance metrics? Download the media kit above or ask for examples relevant to your campaign.
How it works
Clear, collaborative, dependable.
STEP 01
Share your goals
Tell me about the product, target audience, campaign objective, deliverables and timing.
STEP 02
Build the concept
We align on the creative angle, key messages, production scope and any usage requirements before filming.
STEP 03
Create & deliver
I produce the agreed content and deliver it according to the approved scope and schedule.
Let’s build something good
Have a product worth putting to the test?
Tell me what you’re launching and what success looks like. I’m open to paid reviews, UGC, short-form content and custom campaigns.